Miles Hamilton
Menu
Miles Hamilton
Menu
Ford
Duration
2022-2024
People
Team 1
Team 2
Team 3
Team 4
Deliverables
App. Portal. Website. Brand.
App. Portal. Website. Brand.
Ford
Duration
2022-2024
People
Team 1
Team 2
Team 3
Team 4
Deliverables
App. Portal. Website. Brand.
App. Portal. Website. Brand.
Sell. Launch. Sell.
How I directly contributed to 4x the sales of the second highest selling EV vehicle
Fun fact, corporate car companies don’t own dealerships, so Ford wanted a new stream of business and originally partnered with Uber next to Hertz for their ride-share drivers to access a “flexible lease” for their Uber rides, and later pivoted to selling the car to the general public.
Putting the lust, into illustration.
An interior design agency needed to be well identified to the public.
I needed to showcase interior beauty to convey that the brand is related to interior design.
Research
The feedback
Insurance was a barrier with legal because the term subscription was new they were more ready to support someone with a label of rental.
People felt restrained from with the limitations of miles allowed per option.
2 week wait times was a majority pain point.
Research
The feedback
Insurance was a barrier with legal because the term subscription was new they were more ready to support someone with a label of rental.
People felt restrained from with the limitations of miles allowed per option.
2 week wait times was a majority pain point.
Research
The feedback
Insurance was a barrier with legal because the term subscription was new they were more ready to support someone with a label of rental.
People felt restrained from with the limitations of miles allowed per option.
2 week wait times was a majority pain point.
4x our business
Pricing Tiers
I suggested unlimited miles which directly impacted the business 4x year over year.
4x our business
Pricing Tiers
I suggested unlimited miles which directly impacted the business 4x year over year.
4x our business
Pricing Tiers
I suggested unlimited miles which directly impacted the business 4x year over year.
Addressing the research
Automation
2 week wait times could be streamlined by automating the retrieval from the portal to the customer care system.
Addressing the research
Automation
2 week wait times could be streamlined by automating the retrieval from the portal to the customer care system.
Addressing the research
Automation
2 week wait times could be streamlined by automating the retrieval from the portal to the customer care system.
Establishing the structure
Wireframes
If you make time for good structure prioritizing human nature backed by design thinking you can compartmentalize heavy requirements that don't require thought.
Establishing the structure
Wireframes
If you make time for good structure prioritizing human nature backed by design thinking you can compartmentalize heavy requirements that don't require thought.
Establishing the structure
Wireframes
If you make time for good structure prioritizing human nature backed by design thinking you can compartmentalize heavy requirements that don't require thought.
AB Test
Simplification
Adding an SMS code helps people get into adopted. 7 out of 10 users agreed.
AB Test
Simplification
Adding an SMS code helps people get into adopted. 7 out of 10 users agreed.
AB Test
Simplification
Adding an SMS code helps people get into adopted. 7 out of 10 users agreed.
Quick and Easy Access
Final UI
Applying finishing touches to make a digital device similarly to an extension of a physical key but with more options.
Quick and Easy Access
Final UI
Applying finishing touches to make a digital device similarly to an extension of a physical key but with more options.
Quick and Easy Access
Final UI
Applying finishing touches to make a digital device similarly to an extension of a physical key but with more options.
Research
The feedback
Insurance was a barrier with legal because the term subscription was new they were more ready to support someone with a label of rental.
People felt restrained from with the limitations of miles allowed per option.
2 week wait times was a majority pain point.
Research
The feedback
Insurance was a barrier with legal because the term subscription was new they were more ready to support someone with a label of rental.
People felt restrained from with the limitations of miles allowed per option.
2 week wait times was a majority pain point.
Research
The feedback
Insurance was a barrier with legal because the term subscription was new they were more ready to support someone with a label of rental.
People felt restrained from with the limitations of miles allowed per option.
2 week wait times was a majority pain point.
13.5%
conversion rate increase
4x
year over year
10x
rate of competitors
Learnings and Unanswered Questions
Learnings and Unanswered Questions
The main complaint from user research was the range anxiety. This is an engineering and possibly an executive opportunity that a product designer cannot directly impact.
The main complaint from user research was the range anxiety. This is an engineering and possibly an executive opportunity that a product designer cannot directly impact.
The grid is a whole different challenge that we are already seeing power outages with data centers in Virginia and random outages in European countries. How could we support a nation wide increase and expensive and ultimately oil reliant EV charging? There could possibly be an answer to this but congress also hasn't fully seen the vision.
The grid is a whole different challenge that we are already seeing power outages with data centers in Virginia and random outages in European countries. How could we support a nation wide increase and expensive and ultimately oil reliant EV charging? There could possibly be an answer to this but congress also hasn't fully seen the vision.
Miles Hamilton
Experience Innovator
Full Stack Designer
Visionary
Miles Hamilton
mileshamilton89@gmail.com
Miles Hamilton
Experience Innovator
Full Stack Designer
Visionary
Miles Hamilton
mileshamilton89@gmail.com
Miles Hamilton
Experience Innovator
Full Stack Designer
Visionary
Miles Hamilton
mileshamilton89@gmail.com